What Became of Belle Époque La Fermette Marbeuf
Some restaurants disappear. Others evolve.
La Fermette Marbeuf was once a temple of Art Nouveau dining in Paris. Opened in 1898 during the 1900 Paris Exposition, it was originally owned by the Langham Hotel of rue de Mogador and quickly became a prestigious gourmet destination.
Located between the Champs-Élysées and the Seine, near Hôtel George-V, Théâtre du Rond-Point, Théâtre Marigny, and the famous Crazy Horse cabaret, it was at the heart of Parisian nightlife and luxury.
What set it apart was its breathtaking “1900 Room”, an Art Nouveau masterpiece with a stunning stained-glass ceiling, intricate mosaics, and hand-painted ceramics.
This room, registered as a Historical Monument in 1983, was nearly lost to time – until restaurateur Riccardo Giraudi took over in 2018 and transformed the space into Beefbar George V.
The Rediscovery of a Parisian Gem
Giraudi gave the beautiful Art Nouveau atrium a new life. He brought in architects Humbert & Poyet to restore the luminous glass ceiling, the detailed mosaics, the elegant ceramic murals.
The space was redesigned to feel modern, luxurious, and chic. Velvet banquettes, bold geometric flooring, and moody lighting.
What Makes Beefbar Different?
Beefbar isn’t a traditional steakhouse, there are no white tablecloths, no heavy-handed French gastronomy. It’s all about top-tier cuts cooked simply and served with indulgent sides.
The menu highlights exceptional meats sourced from around the world, including American Black Angus, Australian Wagyu, and certified Japanese Kobe beef.
The signature crispy rice tartare is also a favorite, combining the richness of raw beef with a satisfying crunch. The Beefbar trifecta – steak, mashed potatoes, and a signature soufflé- is a must-try.
And the pain perdu, a caramelized, melt-in-your-mouth take on French toast, is a delight.
The Vibe: Opulent, But Not Stuffy
Beefbar George V feels exclusive yet relaxed. The service is polished but never overbearing. The crowd is a mix of business diners, trend-conscious Parisians, and international visitors drawn by the restaurant’s growing reputation.
There’s no stiff formality, just an elegant setting, high-quality food, and an atmosphere that feels stylish.
Dining at Beefbar comes at a price. Starters range from €20 to €40, while main courses -especially the premium cuts – go well above €50. The famous soufflé lands between €15 and €20.
Customer feedback
Based on reviews, Beefbar George V wows people with its gorgeous mix of Art Nouveau and modern design – a spot that feels both stylish and special. The service gets plenty of love too – friendly staff and smooth experience.
That said, some diners feel the prices are a bit high for what you get, and a few mention that the food can be hit or miss. Mst enjoy the vibe, but consistency seems to be the main complaint.
A Global Beef Empire
Beefbar started in Monaco and now has locations in Paris, Monaco, Cannes, London, Milan, Mykonos, Luxembourg, Budapest, Dubai, Riyadh, Doha, Mexico City, Hong Kong, Bali, and São Paulo.
Each restaurant has its own local character, but the core concept remains the same: top-quality beef, refined yet playful design, and an upscale dining experience that never feels pretentious.
Why Beefbar George V?
Because it’s Parisian history with a modern twist. A place where Belle Époque grandeur and century-old stained glass meets the world’s best Wagyu.
And the location couldn’t be better. Sitting just off the Champs-Élysées, in the heart of the Triangle d’Or, it’s surrounded by Paris’s most luxurious hotels, boutiques, and nightlife.
Here are the opening hours for Beefbar George V:
Lunch: Monday to Friday: 12:00 PM to 2:30 PM, Saturday and Sunday: 12:30 PM to 3:00 PM
Dinner: Sunday to Thursday: 7:00 PM to 11:00 PM, Friday and Saturday: 7:30 PM to 11:30 PM
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Cover image courtesy of Beefbar Georges V